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Not a hair out of place for IPC
January 2007
Hildebrand were selected by IPC Media to create dual interactive advertising for the latest Pantene treatments.
By using the latest DoubleClick DART Motif service, Hildebrand created a dual banner and skyscraper combination that communicate with each other by using Adobe Flash.
The advertising including an expanding overlay will feature on Now Magazine throughout March and April.
IPC Media is the UK's leading consumer magazine publisher, with an unrivalled portfolio of brands, selling over 350 million copies each year. Their magazines reach over 70% of UK women and 50% of UK men — that's over 28 million UK adults.
